Nordic Pavilion white walls was covered with the project Breathe with Me, which has been quoted by artist Jeppe Hein with the following words: “Life begins with an inhale and ends with an exhale. In-between we all breathe and live different lives. And yet, each breath keeps us together, connected, sharing the same air.”
The concept consists of making blue brush strokes from top to bottom, and at the same time focus on the breathing. A good input to the UN Climate Conference.
The blue strokes became a well planned marketing action and a visual communication tool, and the photos from the Nordic pavilion gave a lot of attention and recognition on LinkedIn.
More photos of the Nordic Pavilion design is placed here: skyfish.com/nordisksamarbejde
Photos by Andreas Omvik.
